OMM 612 OMM/612 OMM612 Week 3 Assignment Social Change Movements

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OMM 612 OMM/612 OMM612 Week 3 Assignment Social Change Movements

Social Change Movements. Think about the causes of success and failure for social change movements (e.g., PETA, anti-smoking, anti-obesity.) In a three- to five-page paper (excluding the title and reference pages):

• Explain what causes some movements to become widely appealing and have major impacts on change.
• Explain what causes other movements (regardless of the validity of their concerns) to fail.
• Discuss the role leadership plays in the success or failure of a movement. You must use three full-text scholarly sources from the Ashford University Library, two of which must be peer reviewed, in addition to the textbook. Your paper must also be formatted according to APA style as outlined in the Ashford Writing Center.